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Colour correction all starts on the colour wheel, where purple and yellow are complementary colours opposite to each other. Using a similar concept to purple shampoo, applying purple onto your teeth can temporarily neutralise the yellow undertones to conceal them, revealing a perceptively whiter shade. Pretty cool right?

We developed the perfect shade of deep violet purple, that neutralises yellow.
V34 Serum is the perfect non-invasive whitening boost designed to temporarily conceal those pesky yellow stains. The best part is that it acts entirely on the tooth surface!

Want a daily whitener that works in 30-seconds? V34 is for you
A convenient solution designed for daily use, the same way you would use a concealer for your skin. Re-apply as needed for your go-to whitening boost!